AIGA Design Archives

This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.

Design Category
Book design, 1998
Design firm
Farrar, Straus & Giroux (New York, New York)
Collection
(1999) 50 Books/50 Covers of 1998

Description

I care as much about the physical, tactile properties of the jacket as I do about the visuals. I created the black label motif to refer to the nameplates on museum frames and complement Ruth Marten’s beautiful illustration for the jacket. Selecting the right paper stock on which to print this design was of the utmost importance. I wanted the final jacket to have texture, feel good to the touch, without sacrificing the color or detail of the art. The shiny black stamping materials for the label was chosen to contrast with the paper surface—a play of light against a matte blue-gray background.

Credits
Art director/designer: Susan Mitchell
Illustrator: Ruth Marten
Typeface: Alternate Gothic 2, Bulmer
Printer: Phoenix
Paper: Mohawk 80# Cool White Vellum
Author: Howard Norman
Publisher: Farrar, Straus & Giroux