AIGA Design Archives

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Design Category
Book design, 1998
Design firm
Phaidon Press (New York, New York)
Collection
(1999) 50 Books/50 Covers of 1998

Description

For Cream: Contemporary Art in Culture, the goal was to create a book that serves as both an objet of contemporary design and as an exhibition-in-a-book. One hundred emerging artists are featured in its giant, full-color pages. The large size requires the reader to engage the book physically as well as mentally.

Credits
Art director: Alan Fletcher
Designer: Julia Hasting
Typeface: Din Mittelschrift
Publisher: Phaidon Press