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Design Category
Book design, 1998
Design firm
Seven Design (San Francisco, California)
Collection
(1999) 50 Books/50 Covers of 1998
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This is a limited-edition book, showcasing the beautiful photography of Jock McDonald taken while traveling in China. The goal of the project was to showcase the collection in a simple, elegant format that would allow the photographs to speak for themselves. Using simple Chinese elements such as a square cover, Chinese fabric, and an accordion fold, this goal became a reality in a very inviting package.
The China Book brings together classic design principles to give the viewer a pleasant journal into the alluring photography of Jock McDonald.