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Design Category
Book design, 1998
Design firm
Willi Kunz Associates, Inc. (New York, New York)
Collection
(1999) 50 Books/50 Covers of 1998
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The design of effective typography—that is, typography the reader can comprehend and understand—is based on certain fundamental principles. Without these principles, typography cannot communicate, as language cannot communicate without grammar, vocabulary, and syntax. As long as letters, words, and sentences are used to transmit information, these principles will remain valid—even in the dawning age of electronic media. In demonstrating how these principles are put into practice, Typography: Macro- and Microaesthetics provides artistic and technical instruction for students, typographic designers, architects, and professionals in allied creative fields.