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Design Category
Corporate communications design, 1998
Design firm
Cahan and Associates (San Francisco, California)
Collection
(1999) Communication Graphics: 20
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The intent of this annual was to convey Progenitor’s unique approach to scientific research. The company’s methods allow it to move from gene discovery to marketable product much faster than is expected in the biotech industry. The entire report was printed on one side of a single piece of paper to reflect the company’s distinct character in a cost-effective way. The other side is a poster that brings out an emotional side of the science. The milestone chart and poster recall the hundreds of gene maps on the walls of Progenitor offices.