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Design Category
Corporate communications design, 1998
Design firm
Cahan & Associates (San Francisco, California)
Collection
(1999) Communication Graphics: 20
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Sugen aims to broaden the alternatives for cancer treatment by providing new drugs that use a mechanism entirely different from traditional chemotherapeutic agents. The hope is that these new agents may bring us into a new era of living with cancer as a long-term manageable disease, improving patient survival and enhancing quality of life. The large photographic images carry this theme throughout the book, while the text and smaller images illustrate Sugen’s proprietary drug discovery platform.