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Design Category
Corporate communications design, 1998
Design firm
Cahan & Associates (San Francisco, California)
Collection
(1999) Communication Graphics: 20
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A substantial portion of ultrasound images are unfit for diagnostic purposes because of poor contrast. Molecular Biosystems has created a contrast agent that dramatically increases the readability and clarity of ultrasound images. In order to capture the importance of this significant development, we presented a series of murky photographs, along with questions asking the reader to identify and “diagnose” the contents of each photo. Obviously, these questions are very difficult to answer. The quiz-like exercise is analogous to the physician’s predicament in trying to make accurate diagnoses without clear images.