This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Promotional design and advertising, 1998
Design firm
Cahan & Associates (San Francisco, California)
Collection
(1999) Communication Graphics: 20
|
A quality printing paper should be open to interpretation. It should be flexible enough to enhance any project printed on it. The images in “Options Aug. 25 – Sept. 1” work the same way. There is more than one take on each photo or idea. On a variety of levels, the reader is asked to fill in the blanks, find the connections, and complete the stories. This narrative is one point of view on selected pages in the book.