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Design Category
Corporate communications design, 1998
Design firm
Cahan & Associates (San Francisco, California)
Collection
(1999) Communication Graphics: 20
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While presenting Geron’s science in an understandable format was a basic requirement, the intent was to highlight the inescapable process of aging and how it affects the quality of our lives as we grow older. Geron also wanted to feature some of its employees and convey how disease in their own families gives their work a personal perspective. To support this theme, life stories, company milestones, and science platforms are depicted in a hand-made, intimate manner. The result is a message that disease is not fair or predictable, and as we live our lives and grow older, we are all vulnerable.