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Design Category
Corporate communications design, 1998
Design firm
Cahan & Associates (San Francisco, California)
Collection
(1999) Communication Graphics: 20
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Most venture capital firms are perceived as “vulture capitalists”—only out for money. InterWest Partners, however, is known for being the nice guys of the business. Instead of bragging about their hefty capital resources or their long list of credentials, this annual report focuses on their keen ability to create and maintain relationships. Large headlines are the objective voice of a therapist giving advice about successful relationships. Small quotes from the partners support the therapist’s ideas with more specific business language. Small line illustrations and short first-person biographical statements further differentiate our client’s annual report from the slick approaches of most venture capital brochures. The entire brochure is letterpressed on French-folded paper to give it a personal, intimate feel.