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Design Category
Corporate communications design, 1998
Design firm
Cahan & Associates (San Francisco, California)
Collection
(1999) Communication Graphics: 20
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Vivus develops treatments for erectile dysfunction, more commonly known as impotence. Although this annual report contains primarily a straightforward business message, the use of bold diagrams, large oblique type, and a stiff hard cover hint at the end result of using their product. A cautionary cover band is a slight allusion to the explicit material contained in the book.