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Design Category
Corporate communications design, 1998
Design firm
Concrete (Chicago, Illinois)
Collection
(1999) Communication Graphics: 20
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This style guide introduces a new image program to the employees of Frankel, a brand marketing agency in Chicago. The program included new identity graphics, along with a detailed account of business forms and printed communication vehicles used by the company. The format and uncoated stock are a deliberate choice, positioning the guidelines in a more colorful, user-friendly form than a traditional corporate identity manual.