AIGA Design Archives

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Design Category
Promotional design and advertising, 1998
Design firm
Concrete Design Communications, Inc. (Toronto, Ontario, Canada)
Collection
(1999) Communication Graphics: 20

Description

We decided to take the vertically oriented photography, deliberately chop each shot in half, and create a horizontal brochure. This produced an interesting effect.

Credits
Art directors: Diti Katona, John Pylypczak
Designer: Diti Katona
Photographer: Chris Nicholls
Typeface: Centaur Expert MT
Printer: Arthurs Jones
Paper: Utopia Premium Gloss
Client: Lida Baday