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Design Category
Package design, 2000
Design firm
Torpedohead Studio (Covina, California)
Collection
(2001) AIGA 365: 22
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Since the budget limited the package structure, the visuals had to be very engaging. They also had to be arranged in a composition that would leave room for the lyrics to the songs, but maintain the look and flow of the package. The name “lab rat” came from experiments, as well as consumption and addictions in the music as well as in the world. I wanted to show the similarities between American culture and that of a lab rat—present the consumer world of addiction as a scientific experiment.