This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Promotional design and advertising, 1998
Design firm
Design Guys (Minneapolis, Minnesota)
Collection
(1999) Communication Graphics: 20
|
This point-of-sale catalogue was displayed on small Lucite fixtures and demonstrated a broad cross-section of the burgeoning Michael Graves product line at Target Stores. Its purpose was to cross-sell to other parts of the store and to make guests aware of “collections” in the event some items were out of stock. The catalogue represents an important element in a branding program that was consistent from packaging through fixtures, print collateral, and advertising