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Design Category
Package design, 1998
Design firm
Design Guys (Minneapolis, Minnesota)
Collection
(1999) Communication Graphics: 20
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In a mass-market environment, packaging, not a sales staff, informs the customer. This extensive line for Target says “simple, design, different.” Isolating each item in a blue field is like placing it on display. Merchandised in 24-foot runs, the sea of blue boxes defines a Michael Graves shop in an otherwise wall-less space.