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Design Category
Promotional design and advertising, 1998
Design firm
Design Guys (Minneapolis, Minnesota)
Collection
(1999) Communication Graphics: 20
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This press kit was developed for distribution at a press event staged at the Whitney Museum of American Art. The kit was intended to be one of the takeaways at an event where the press was being introduced to a sizable share of the Michael Graves product line for Target Stores. The kit also reflects the sophisticated yet fun attitude with which the line was to be marketed.