This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Promotional design and advertising, 1998
Design firm
Jennifer Sterling Design (San Francisco, California)
Collection
(1999) Communication Graphics: 20
|
The objective was to create a portfolio of works that reflected five areas: fashion, location, product, concept, and miscellaneous. These were then divided into two slipcases, one for black-and-white images and the other for color. Each card contains a piece of a story that is told throughout a series of cards. The typography and design reflect the story line and the mood of the photography. The success of the volumes was achieved from a budgetary perspective, in that the book is modular and can be geared toward specific industries. Clients receive it as if it is a gift, and the beauty of the photography is more likely to make a lasting impression.