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Design Category
Promotional design and advertising, 1998
Design firm
Jennifer Sterling Design (San Francisco, California)
Collection
(1999) Communication Graphics: 20
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The quality of the Pina Zangaro line created by Tim Mullen is due largely to the product design and quality control of his company. By designing a book that allowed the viewer to see Tim’s initial doodles, sketches, and thoughts, we repositioned him as a product designer rather than a faceless company. While the summer catalogue resulted in a large number of orders of their products, it also unfortunately inspired several product knockoffs in retail stores.