This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Information design, 1998
Design firm
Landor Associates (San Francisco, California)
Collection
(1999) Communication Graphics: 20
|
Our assignment was to develop a worldwide airbill system that would simplify, for customers, the process of filling out the form and streamline, for FedEx employees, the process of tracking packages. We had to use the existing paper size and create a system in which information-entry areas would remain consistent even when the form was printed in different languages. Our creative strategy was to emphasize the clear organization of information in an easy-to-read format.