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Design Category
Information design, 1998
Design firm
MetaDesign (San Francisco, California)
Collection
(1999) Communication Graphics: 20
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With a slew of cutting-edge participants whose work reached “Beyond Typography,” the FUSE98 conference presented a design challenge: a challenge of restraint. Any materials created for FUSE called for a pure, almost laboratory environment in which radical ideas about communication could be expressed without trivializing their significance. At the same time, we sought to bring a human quality to the often heavy conference agenda. Strips of locally shot images, as well as a satiric traveler’s guide, capture the naturally cinematic quality of the host city, San Francisco.