AIGA Design Archives

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Design Category
Promotional design and advertising, 1998
Design firm
MTV Networks (New York, New York)
Collection
(1999) Communication Graphics: 20

Description

The media kit compiles informational statistics and key selling points about the MTV channel for various media buyers. Close-up shots of musicians were used to answer the theme “What does music look like?” The binder fabric was made out of the same material that is used for amplifiers and deejay cases.

Credits
Creative director: Jeffrey Keyton
Art director: Todd St. John
Designers: Todd St. John, Jennifer Barone
Photographer: Guzman
Writers: James Wood, Soo-Hyun Chung
Typeface: Avenir
Printer: Dee Jay Litho
Paper: Fox River Starwhite Vicksburg
Client: MTV