AIGA Design Archives

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Design Category
Motion graphics, 1998
Design firm
MTV Networks (New York, New York)
Collection
(1999) Communication Graphics: 20

Description

The show combines two separate elements—sports and music. We made up an imaginary scientific facility where odd hybrids and mutant machines were being created, and designed around that concept. The stark white empty graphics tried to go in the opposite direction of how “extreme” sports are usually packaged.

Credits
Art directors: Todd St. John, Greg Hahn
Animator: Pakorn Bupphavesa
Producer: Greg Hahn
Typeface: Helvetica Neue
Music: Dust Brothers
Client: MTV