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Design Category
Promotional design and advertising, 1998
Design firm
Nike, Inc. (Beacon, New York)
Collection
(1999) Communication Graphics: 20
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The video was created as a technical training tool for Nike sales reps and accounts. It was designed to resemble educational films from the ’60s. The challenge was creating such a comprehensive tool on a limited budget. The use of simple, crude animation was consistent with the concept and presented the technical features of Nike eyewear in an unexpected and entertaining way.