AIGA Design Archives

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Design Category
Promotional design and advertising, 1998
Design firm
Oh Boy, A Design Company (San Francisco, California)
Collection
(1999) Communication Graphics: 20

Description

Increasing Visibility provides public relations advice to independent investment managers for Charles Schwab and Company. Bold question-and-answer headlines depicting opportunities for increased exposure divide each section. With a screen-printed polyvinyl cover, spiral binding, and stock photography as well as custom photography provided by Oh Boy, the manual is an easy-to-use guide for those interested in increasing exposure and expanding their business.

Credits
Creative director: David Salanitro
Designer: Ted Bluey
Photographers: Hunter L. Wimmer, Various
Typefaces: Trade Gothic, Bembo, Helvetica Neue
Printer: Colorgraphics
Fabricator: Compton Presentation Systems
Paper: Weyerhaeuser Cougar Opaque
Client: Charles Schwab and Company