AIGA Design Archives

This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.

Design Category
Promotional design and advertising, 1998
Design firm
Pentagram (New York, New York)
Collection
(1999) Communication Graphics: 20

Description

“The American Dream” is Edward Albee’s absurdist farce set in a dysfunctional upper-class family. The play’s themes of consumption and ambition inspire its poster, which impales the United States on the tines of an elegant fork. Typography was hand-lettered by the designer.

Credits
Designer: Michael Bierut
Typography: Michael Bierut
Printer: Solarz Bros. Printing Corporation
Paper: Weyerhaeuser Cougar Opaque Uncoated 80#
Client: Theatre S3