AIGA Design Archives

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Design Category
Promotional design and advertising, 1998
Design firm
@radicalmedia (New York, New York)
Collection
(1999) Communication Graphics: 20

Description

Instead of giving clients a gift for the holidays, we asked them to donate clothing to those who are truly in need. In a bicoastal effort, we coordinated all pickups and deliveries of the donations to the chosen charities. Most clients, however, chose to keep the laundry bags and to send their donations in plain bags and boxes.

Credits
Art director/designer: Rafael Esquer
Typeface: Interstate
Printer/fabricator: Bright Star Industries
Client: @radicalmedia