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Design Category
Promotional design and advertising, 1998
Design firm
Sagmeister Inc. (New York, New York)
Collection
(1999) Communication Graphics: 20
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This is a fashion brochure for New York designer Anni Kuan, celebrating New York laundromats.
We really only had the budget to print a postcard, but a friendly designer told us about a really cheap newspaper printer who could do the entire run for under $500. We then bought wire hangers (2 cents apiece) and corrugated board (12 cents apiece). We got a shrinkwrap machine ($500) and the client hired a student to put it all together.