AIGA Design Archives

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Design Category
Promotional design and advertising, 1998
Design firm
Slatoff + Cohen Partners (New York, New York)
Collection
(1999) Communication Graphics: 20

Description

An interactive sales presentation that presents MTV's content and key marketing points to affiliates and potential advertisers. Its interactivity and modularity allows the presenter to tailor the presentation to specific audiences. MPEG video and an audio changer are used at the presenters discretion to capture the essence and flavor of MTV Music Television.

Credits
Creative director: Jeffrey Keyton
Art directors: Todd St. John, Tamar Cohen, David Slatoff
Designers: Tamar Cohen, David Slatoff
Photographer: Guzman
Typeface: Avenir
Programmer: Ed Christensen
Client: MTV