Plain Clothes

Plain Clothes is a small clothing store that caters to people who really care about clothing. Their selections are basically one-of-a-kind garments. For their tenth anniversary, the owners, a husband-and-wife team, wanted to produce a piece to thank their customers for their loyalty. Our concept was an intimate book of stories culled from their ten years of ownership. No photos or illustrations were used, just ten personal stores bound in book form and mailed in a tin box. Printed in two colors and bound in Japanese folded pages, the sewn book was a typography piece. The stories were so intriguing that we decided it would be best not to reveal their contents with anything illustrative. The finished piece conveyed the same one-of-a-kind aura as the shop itself.