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Design Category
Promotional design and advertising, 1998
Design firm
Slaughter Hanson (Birmingham, Alabama)
Collection
(1999) Communication Graphics: 20
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A landscape architect wanted a promotional piece that he could periodically customize to reflect the needs of a particular client. Drawing on his name, Ben Page, we developed the concept of “on page,” which features photographs of Ben’s landscaping work alternating with shots of an open book. The paper that Ben uses for sketching was used as flysheets between each project page. Handmade papers on the front and back were bound with silver grommets. The photos were printed in quadratones on dull coated paper. We bound 1,500 for the client and then provided his office with the materials to customize the rest to bind themselves