AIGA Design Archives

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Design Category
Book design, 1977
Art directors
Betty Binns, David R. Esner
Collection
(1978) The Book Show: Textbooks

Credits
Designer: Betty Binns Graphics
Illustrator: Vantage Art, Inc.
Production managers: David R. Esner, Nancy J. Myers
Authors: L. Don Leet, Sheldon Judson, Marvin E. Kauffman
Editor: David R. Esner
Size: 8.5 x 11 inches
Pages: 152
Quantity printed: first printing of 35,000
Price: $14.95
Typefaces: Fototronic Cairo Light (text), Fototronic Cairo Light, Medium, & Bold (display)
Typesetter: York Graphics Services, Inc.
Printer: Murray Printing Co.
Printing method: Offset
Paper: Bookman Matte
Paper manufacturer: S.D. Warren Co.
Binder: American Book-Stratford Press
Binding materials: Corvon 120, white cambric finish by The Lehigh Press, Inc.; 80 pt binders
Binding method: notch bound
Endpapers: pre-printed 80# white
Publisher: Prentice-Hall, Inc.