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Design Category
Package design, 1998
Design firm
Studio Archetype (San Francisco, California)
Collection
(1999) Communication Graphics: 20
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Through the ups.com website, UPS customers can order their shipping supplies online rather than calling the UPS phone centers. This package design functions not only as the delivery vehicle for the supplies but helps to build awareness of the online supply-ordering capabilities. The bold graphics create an unmistakable UPS presence when delivered by the UPS driver.