AIGA Design Archives

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Design Category
Book design, 1977
Art director
Howard Leiderman
Collection
(1978) The Book Show: Textbooks

Credits
Designer: Gayle Jaeger
Illustrator: E.H. Technical Services
Jacket designer: Ronald Clyne
Production manager: Stefania J. Taflinska
Authors: Norma L. Newmark, Patricia J. Thompson
Editor: John Woods
Size: 7.25 x 9.25 inches
Pages: 528
Quantity printed: first printing of 7,000
Price: $11.95
Typefaces: Linofilm 9/12 Helvetica Light (text), Typositor Avant Garde (display)
Typesetter: P&M Typesetting, Inc.
Printers: R.R. Donnelley & Sons, P&M Typesetting, Inc.
Printing method: offset
Jacket printer: R.R. Donnelley & Sons
Paper: 45# New Era Matte
Paper manufacturer: Mead Papers
Binder: R.R. Donnelley & Sons
Binding materials: Kiva 6 by Scott Graphics; .88 pasted
Binding method: adhesive case
Publisher: Harper & Row