This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
Design Category
Promotional design and advertising, 1998
Design firm
studio blue (Chicago, Illinois)
Collection
(1999) Communication Graphics: 20
|
This catalogue documents an exhibition of whose work examines the role of portraiture and identity in contemporary art. In designing the book we sought to play off the notion of identity, making the book design as generic as possible. All titling type was scanned from the plastic letters used ubiquitously on changeable signs, from funeral parlors to discount carpet stores. The essays are typeset in large, straightforward Akzidenz Grotesk.
We also inserted a distinct voice in the book that acts something like a Greek chorus: twenty-six concrete images of identity (such as fingerprints, passports, and DNA), which act as foils to the more fluid representation of identity proposed by the artworks in the show. These twenty-six illustrations run in a continuous loop alongside the artwork and are captioned in the back of the book.