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Design Category
Information design, 1998
Design firm
The Edison Group (Minneapolis, Minnesota)
Collection
(1999) Communication Graphics: 20
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Trendex packages information. They’ll print it, stamp it, bind it, and box it; they’ll even sell equipment so customers can do it themselves. Their challenge was illustrating their capabilities so that single clients understood the breadth of their business or the products and processes available. The solution: an all-inclusive directory that demonstrates as well as lists Trendex’s capabilities.
Readers can see and touch die cuts, embosses, debosses, foils, binding elements, tabs and cover stocks, as well as peruse a range of finished pieces. The added value of the book makes it a keeper, and positions Trendex as a knowledgeable creative partner.