AIGA Design Archives

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Design Category
Book design, 1976
Art director
May Cutler
Collection
(1977) The Book Show: Juveniles

Description

Because of the quality of William Kurelek’s paintings and the religious intensity of the visions of the Nativity as it might have happened in Canada in the 1930s, the publishers felt that each illustration should be contemplated the way an individual painting is (here framed in white). The book is at once an art book, a religious book, and a children’s book. The high cost of the twenty large reproductions, the fine quality paper, and a good trade binding was spread over a 15,000 printing so that the final book could sell under $10.00.

Credits
Designer: Molly Pulver
Illustrator: William Kurelek
Production manager: May Cutler
Author: William Kurelek
Size: 9.5 x 9.5 inches
Pages: 48
Quantity printed: first printing of 15,000
Price: $9.95
Typefaces: Text in 12/16 Phototypesetting Palatino, Display in Letraset Palatino
Typesetters: Compo-plus, Molly Pulver
Printer: Pierre Des Marais
Printing method: Text: offset; 4-color illustrations: 20 process
Paper: Patina, 80 lb. white matte
Paper manufacturer: S.D. Warren Company
Paper supplies: Pierre Des Marais
Binder: A. Horowitz & Son
Binding materials: Fairfield Paroxylin A, Corinthian blue, made by Columbia Mills, supplied by A. Horowitz & Son; gold foil stamping by A. Horowitz & Son; on 88 pt. binders board
Binding method: Smyth sewn, square back
Endpapers: Multicolor gold
Endpaper supplies: Process Materials Corporation
Publisher: Tundra/Scribner’s