This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
Description
This is a comprehensive text intended for basic course use in college classrooms. The design had to incorporated a variety of materials while maintaining a clean, approachable appearance.
Credits
Illustrator: Judith McCarthy
Production manager: Janet Bollow
Authors: Paul M. Insel, Walton T. Roth
Size: 8.25 x 9 inches
Pages: 588
Quantity printed: first printing of 10,000
Price: $11.95
Typeface: Text in 10/12 Fototronic Vega Light and Typositor Helvetica Light
Typesetter: Applied Typographic Systems
Printer: Halliday Lithograph Corporation
Printing method: Text: sheet-fed offset; Black/white illustrations: 133-line screen offset
Paper: Bookman Smooth, 50 lb. white
Paper manufacturer: S.D. Warren Company
Paper supplies: Halliday Lithograph Corporation
Binder: Halliday Lithograph Corporation
Binding materials: Kivar #5 white, made by Scott Graphics, supplied by The Lehigh Press, on 10 pt. binders board
Binding method: adhesive bound, round back with headbands
Endpapers: Multicolor gold
Endpaper supplies: Halliday Lithograph Corporation
Publisher: Mayfield Publishing Company
