AIGA Design Archives

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Design Category
Book design, 1976
Art director
Judith Olson
Collection
(1977) The Book Show: Textbooks

Description

The book is a nonmathematical text in microeconomics with emphasis on the theory underlying the field and with applications to interrelated markets, externalities, and natural resources. The approach incorporates the most important recent developments in the thinking of economists—including general equilibrium concepts—in a manner appropriate to undergraduate students.

Credits
Designer: Joe di Chiarro
Technical illustrator: House of Graphics
Jacket photograph: Elihu Blotnick
Production manager: Dan Molsberry
Author: James P. Quirk
Size: 8.5 x 9 inches
Pages: 370
Quantity printed: first printing of 10,000
Price: $14.95
Typefaces: Text in 10/12 TXT Fototronic Continental, Display in TXT Continental
Typesetter: Computer Typesetting Services
Printer: Kingsport Press
Printing method: sheet-fed lithography (in PMS 448 brown plus 3 parts black)
Paper: Finch Textbook Offset, 50 lb. publishers’ white
Paper manufacturer: Finch, Pruyn & Company
Binder: Kingsport Press
Binding materials: Permalin Regular Weight, white linen embossing, made by Permalin Products Corporation, on 88 pt. binders board
Binding method: adhesive bound, square back
Endpapers: Multicolor gold
Endpaper manufacturer: Process Materials Corporation
Endpaper supplies: Kingsport Press
Publisher: Science Research Associates