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Description
A low-level management science text intended to introduce business, management, and other students to discipline techniques and to encourage the use of such techniques for wide-ranging general applications. This being a new approach to the discipline, the initial printing of 16,000 was conservative, with budget to match.
Credits
Designers: Betty Binns, Betty Binns Graphics
Illustrator: Douglas Florian
Technical illustrator: Vantage Art
Production manager: Joyce Fumia Perkins
Authors: Thomas M. Cook, Robert A. Russell
Size: 7 x 7.25 inches
Pages: 512
Quantity printed: first printing of 16,000
Pre-press: $14.95
Typefaces: Text: in 11/13 Linotron 505 Times Roman, Display in Linotron 505 Times Roman and Univers
Typesetter: Edwards Brothers
Printer/binder: Rand McNally & Company
Printing method: Text and black/white illustrations: 2-color web offset
Paper: New Era Matte, 45 lb. medium white, groundwood coated
Paper manufacturer: Mead Paper Group
Binding materials: Kivar #6 white, printed 3-color offset, made by Scott Graphics, supplied by the Lehigh Press, on 80 pt. binders board
Binding method: adhesive bound, round back
Endpapers: Schlosser, jet black
Endpaper manufacturer: Process Materials Corporation
Endpaper supplies: Rand McNally & Company
Publisher: Prentice-Hall
