AIGA Design Archives

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Design Category
Book design, 1976
Art director/designer
David A. Corona
Collection
(1977) The Book Show: Textbooks

Description

“Communication Experiences” are interspersed to prompt student involvement, promote skill development, and ultimately to increase understanding.

The text is intended for college-level introductory speech and communications students. One main challenge was to produce 1-color text (based on budgetary considerations) that would effectively compete in the marketplace with several of the successful 2-, 3-, and 4-color texts.

Credits
Jacket designer: David A. Corona
Jacket photograph: David A. Corona
Jacket typographer: Letraset
Production manager: John Carlisle
Author: Linda Costigan Lederman
Size: 7.5 x 9 inches
Pages: 398
Quantity printed: first printing of 15,000
Price: $8.95
Typefaces: Text in 9/13 Linotype Helvetica, Display foundry Helvetica and Helvetica Semi-Bold
Typesetter: Typoservice Corporation
Color separator: Black Dot
Printer: Wm. C. Brown Company
Printing method: Text: 1-color offset; Black/white illustrations
Jacket printer: Union Hoermann Press
Papers: Patina Matte, 60 lb. white matte, Jacket: Kivar #3
Paper manufacturers: S.D. Warren Company, Scott Graphics
Paper supplies: Bradner Smith & Company
Binder: Wm. C. Brown Company
Binding method: adhesive bound
Binding materials: Kivar #3 white
Publisher: Wm. C. Brown Company