AIGA Design Archives

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Design Category
Book design, 1976
Art directors
Robert Carola, Leslie Carola
Collection
(1977) The Book Show: Textbooks

Description

Introductory geology students are often required to reproduce drawings from their textbooks for examination purposes. The 2-color line drawings in the text were designed to minimize the students’ problems with translating a textbook style into their own.

Special Features: Forty flip drawings showing the break-up of Pangaea were printed into the corners of the pages. As the student flips the relevant pages he sees the original landmass called Pangaea begin to break apart (about 200 million years ago); the final drawing shows the map of the world as we know it today.

Credits
Designer: Robert Carola
Illustrations: V. Lorenzo Porcelli, Vantage Art, Inc.
Lettering: Tom Carnase (hand lettering)
Production manager: Karen Whitney
Authors: John E. Sanders, Alan H. Anderson, Jr., Robert Carola
Picture editor: Rhoda Galyn
Size: 8 x 9.25 inches
Pages: 584
Quantity printed: first printing of 20,000
Price: $13.95
Typefaces: Text in 10/12 Linofilm Melior, Display in Typositor Avant Garde X-Light and Avant Garde Bold
Typesetter: The Clarinda Company
Printer/binder: Halliday Lithograph Corporation
Printing method: Text: offset; Black/white illustrations: 133-line screen offset
Paper: Thorcote Medium, 50 lb. opaque white
Paper manufacturer: Bergstrom Mills
Paper supplies: Lindermeyr Paper Corporation
Binding materials: Corvon 120 white, on 88 pt. binders board
Binding method: adhesive board, round back
Endpapers: 80 lb. tropical blue
Publisher: Harper’s College Press