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Description
We faced the prospect of designing a book for an artist we very much admire. Polke’s boundless creativity, infectious good humor, unique vision, deep and far-reaching knowledge of art historical and contemporary issues and provocative combinations of text and image challenge our assumptions about what painting and drawing—and perhaps book design, too—should be.
Given the varied nature of Polke’s drawings, our design strategy was, above all, to highlight the drawings, their subject matter and their materiality. We wanted readers to see the drawings first, before turning to the book’s details or character. By developing a classic layout, choosing bright white uncoated paper and silhouetting individual works of art—as well as placing tiny layout maps alongside captions to provide unencumbered reference—we kept our design in the background, allowing the imagination and exuberance of Polke’s drawing to come to the fore. We also integrated elements from Polke’s own work into our design in subtle ways. Groups of drawings are separated by double spreads of color borrowed from the spectrum provided in Untitled (Dots), 1963, a work wrapped around the book’s cover. And the text’s sans serif type is presented in a ballpoint blue appropriated from Polke’s own pen drawings.
Credits
Art directors/creative directors: Cornelia Blatter, Marcel Hermans
Designers: Cornelia Blatter, Marcel Hermans
Production coordinator: Marc Sapir
Authors/editors: Margit Rowell (curator and author), Joanne Greenspun (editor), Michael Semff, Bice Curiger
Trim size: 8 3/8 x 10 3/8 inches
Pages: 200
Quantity printed: 9,000
Typeface: News Gothic
Printer/binder: Stamperia Valdonega SRL (Verona, Italy)
Paper: 140 gsm Biancoflash
Binding method: Smyth-sewn, paper and hard cover, 8-page signature (special Lay-flat binding)
Binding materials: 140 gsm Sirio Limone with blind stamping over 3 mm binders board
Endpapers: 140 gsm uncoated printed 1/1
Publisher/client: Museum of Modern Art (New York)