AIGA Design Archives

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Design Category
Book design, 1976
Art director
Robert Carola
Collection
(1977) The Book Show: Not Exactly Books

Description

The Break-Up of Pangaea was conceived as a gratis promotional item, to be distributed by Harper & Row salesman to potential users of the parent book, Physical Geology, by the same authors. The flip drawings were also printed into the present textbook.
The Break-Up of Pangaea is a flip book containing forty illustrations that animate the break-up of the single landmass called Pangaea (starting with 200 million years ago) into the map of the world as we know it today.

Credits
Designers: Robert Carola, V. Lorenzo Porcelli
Illustrators: Steven Bornstein, V. Lorenzo Porcelli
Production manager: Janice Kuta
Authors: John E. Sanders, Alan H. Anderson, Jr., Robert Carola
Size: 2.25 x 3.25 inches
Pages: 40
Quantity printed: first printing of 3,000
Price: $1.00
Typeface: Display in Letraset Avant Garde X-Light and Avant Garde Bold
Printer: Hampshire Press
Printing method: Text: offset; Black/white illustrations: 133-line screen offset
Publisher: Harper’s College Press