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Design Category
Book design, 1976
Art director
Eugene J. Grossman
Collection
(1977) The Book Show: Not Exactly Books
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The Citibank Identification Standards Manual is probably the most comprehensive and detailed manual of its kind ever prepared. It is extremely broad in scope, covering all areas of media, advertising, signs, printing, etc. It was designed for use by some 550 Citibank offices in the U.S. and over 100 countries abroad. Among its unusual characteristics are dual measurements, given in both millimeters and inches, and dual typographic specifications, in Pica and Didot.