AIGA Design Archives

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Design Category
Book design, 1976
Art director
Muriel Cooper
Collection
(1977) The Book Show: Not Exactly Books

Description

The three volumes are intended to be used primarily as notes for lecturers in medical schools or para-medic situations. Type had to be large and clear enough to be read by a lecturer from a podium of darkened room. It was necessary that the slides be reproduced in the book both to help the lecturer in his presentation and for students who might use the volumes as handbooks without benefit of the slide presentation. Three-ring binders were used so individual lectures could be removed by the lecturer and taken to a class lecture.

Special Features:
mailing boxes printed and manufactured by Abbott Box Company through R.B. Grant Associates; master slides were prepared by Cal Garufo of Calart, and then reproduced and inserted into slide boxes by Media Labs, labels for the slide boxes were printed by Presidents Press, plastic side sleeves were supplied by Twentieth Century Plastics, inserted in the back of the binders by Nashua Bindery

Credits
Designers: Betsy Hacker, Sylvia Steiner
Production manager: Pat Mahon
Editor: Howard C. Taylor
Size: 8.5 x 11 inches
Pages: 602, 3 boxes of slides
Quantity printed: first printing of 1,500
Price: $300.00 per set
Typefaces: Text in 10/13 VIP Univers Medium, Display in 14/16, 11/13 VIP Univers Bold
Typesetter: DEKR Corporation
Printer: Nimrod Press
Printing method: Text: 2-color offset; Black/white illustrations: 150-line screen for halftones offset
Paper: Lithofect Suede, 80 lb. white, dull finish
Paper manufacturer: Kimberly-Clark Corporation
Paper supplies: Rourke-Eno Paper
Binder: Union Bookbinding Company
Binding materials: orange vinyl #1804, made by The General Tire and Rubber Company
Binding method: 3-ring binders
Publisher: The MIT Press