AIGA Design Archives

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Design Category
Book design, 1975
Designer
Stephen Harvard
Collection
(1976) Fifty Books of the Year

Description

The problem from the publishing/design viewpoint was how to make an exhibition catalog look like a book. This was solved my full-measure section introductions, division by subject matter, and styling bibliographical descriptions to look as little as possible like catalog “entries”. The color work is extraordinary and even the black-and-white illustrations, printed in 300-line screen duotone, have more life and depth then we thought possible. A first-rate, non-didactic, general-interest text by Gerald Gottlieb certainly helped sell the book well beyond the “scholarly market.”

Credits
Photographer: Charles V. Passela
Author: Gerald Gottlieb
Size: 9 x 11.75 inches
Pages: 322
Quantity printed: first printing of 7,500
Price: $35.00
Typeface: Text in 14/18, 16/20 Monotype Bembo, Display in Centaur
Typesetter: Stinehour Press
Printer: Meriden Gravure Company
Printing method: back/white and 4-color sheet-fed offset
Paper: Ra text, special making, 90lb cream
Paper manufacturer: Curtis Paper Company
Paper supplies: Lindenmeyr Paper Corporation
Binder: Robert Burlen & Son
Binding materials: Kennett, #67130 red, made by Joanna Western Mills Company, supplied by Robert Burlen & Son; on 80 pt. binder’s board
Binding method: Smyth sewn, round back
Endpapers: Artlaid text, 70 lb. tan
Endpaper manufacturer: S.D. Warren Company
Endpaper supplies: Carter Rice Storrs & Bement
Publishers: David Godine, in association with the Pierpont Morgan Library