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Design Category
Book design, 1999
Design firm
Heavy Meta (New York, New York)
Collection
(2000) 50 Books/50 Covers of 1999

Description

Ray Johnson was once referred to as New York’s most famous unknown artist. He maneuvered around the traditional distribution systems of the art world through his invention of mail art and the “Happening,” making work that deliberately resists categorization and often plays off previous pieces and miscommunications. Hand-rendered graphic elements such as bunny heads and squiggly lines appear throughout his fabulous flyers and collages.

For this book, I wanted to “write” with Johnson, so I used some of his hand-drawn elements typographically: a series of tiny bunny heads indicate the end of an essay, while three dots on a line (referred to as ants in one of his collages) separate sections in the bibliography and checklist. I also used a monospaced version of The Sans to indicate Johnson’s quotes throughout the book that refer to his typewritten flyers. On a much more arcane level, Font Shop sells a smaller package of weights of The Sans named “Correspondence.”

Credits
Creative director: Barbara Glauber
Designers: Barbara Glauber, Beverly Joel
Editors: Donna De Salvo, Catherine Gudis
Trim size: 8 1/16 x 10 5/8 inches
Pages: 224
Typefaces: Century, The Sans, The Sans Mono Condensed, Lucky State (a combination of the letters off the Lucky Strike package and Interstate Bold), Count Ferdinand (from Johnson’s hand-drawn numbers)
Quantity printed: 4,000
Printer: Pollina (France)
Paper: semi matte 150 gram technosatin
Endpapers: Detail of black shapes from a Johnson flyer printed in four color with a gloss varnish over the shapes
Publishers/clients: Wexner Center for the Arts, Flammarion