AIGA Design Archives

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Design Category
Book design, 1975
Manufacturing director
John J. Walklet
Collection
(1976) Fifty Books of the Year

Description

This book is designed to complement the clear, direct approach to teaching mathematics on which the series is based. Illustrations add fun to the lessons on while photography puts mathematics in a real-world context. Although over two years were spent perfecting and field-testing the design and content, the final book was produced in nine months.

Special features: 8-page insert, die-cut and perforated, printed 4-color

Credits
Art director: Edward A. Hamilton
Designer: Jana Burger
Special title design: Seymour Chwast
Illustrator: various
Jacket photograph: Arnold Newman
Production manager: Mel Brown
Authors: Tina Thoburn, Jack Forbes, Robert Bechtel, L. Doyal Nelson
Size: 8.5 x 10.75 inches
Pages: 228
Quantity printed: first printing of 30,000
Price: $3.96
Typefaces: Text in 20/30, numerals in 30/30 VIP Modified Avant Garde Book, Display in VIP Kabel heavy
Typesetter: Typographic Sales
Color separator: Northwestern Color Graphics, division of George Banta Company
Printer: George Banta Company
Printing method: web offset
Paper: Baycoat velvet, 45 lb. white
Paper manufacturer: Kimberly-Clark Corporation
Binder: George Banta Company
Binding materials: Carolina C-1-S, 10 pt. white, made by Federal Paper Board Company
Binding methods: adhesive bound , 8-page insert, die-cut and perforated, printed 4-color
Publisher: MacMillan Publishing Company