This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Book design, 1974
Art director
Betsy Beach
Collection
(1975) Fifty Books of the Year
|
The designer’s challenge was to express the monumentality and dynamism of Ansel Adams’ finest photographs. The book also had to be practical for a two-color press size ad special binding machinery, and be producible at reasonable cost. The first step was the selection of images in collaboration with the photographer, then arranging these as exciting facing pages, in a significant order. Meticulous attention was given to scaling and cropping, and consistency of quality through the press run.